my pursuit of beauty


A Cosmetic Chemist Reveals The Glitz,

The Glam, And The Batsh*t Crazy


“Dynasty, produced by my dad, Aaron Spelling, sparked the imagination of my friend Vince Spinnato and inspired him to turn his dreams of developing luxury beauty products into a reality. Honest, hilarious, and heartbreaking. I couldn’t put the book down.”

Tori Spelling

Actress, Producer and Author of sTORI Telling, Mommywood and more

“Vince Spinnato’s honesty, passion and scientific talent about the skincare industry have made me love this book and his products. Growing up with legendary MGM royalty like my mother, Judy Garland, I understand the trust you need to have in today’s confusing billion-dollar-beauty industry.”

Lorna Luft

Singer, Actress

Revelations of a Hollywood Cosmetic Chemist

“Vince Spinnato brings a sense of honesty and openness in his book, My Pursuit of Beauty, taking readers on his bumpy roller-coaster ride through the highs and lows of his life and the beauty industry. Brutally honest and irreverent, it will keep you turning page after page as you traverse his crazy journey. Readers won’t be able to put this book down!”


-Joni Rogers-Kante

Owner and Founder of SeneGence International®

At age 10 Vince Spinnato watched TV soaps with his grandmother and became enamored with the characters who owned a cosmetics firm on The Young and the Restless. Vince vowed he would one day follow in their footsteps. To get from his grandmother’s couch in Vineland, New Jersey, to becoming a serial entrepreneur and an expert in the beauty industry was no small feat for Spinnato. Along the way, he dealt with incessant bullying, body dysmorphia, trichotillomania and multiple betrayals. A devastating breakup was the last straw.


In his memoir, My Pursuit of Beauty: A Cosmetic Chemist Reveals The Glitz, The Glam, And The Batsh*t Crazy, Spinnato shares the inner workings of not only his life, but the multi-billion-dollar beauty industry with entertaining tales about creating beauty products and fine fragrances for megastars as well as private label brands for big retail companies and entrepreneurs.

Read on Kindle®

My name is Vince Spinnato and my entire life I’ve been searching for beauty – in the skincare industry, in my outward appearance and within myself. From my earliest memories I felt out of place in my own skin and wanted to be like everybody else. But, it never seemed to work out that way.


To truly understand my journey, I need to first take you back to my upbringing, through my family’s neuroses, my torments, adversities, obsessions, phobias and lovers. Each played a significant part to my current life.    – Vince Spinnato
From the bizarre situation of surviving a tornado in Iowa while being tethered to a bridge to an embarrassing encounter with film star Lauren Bacall, read My Pursuit of Beauty: A Cosmetic Chemist Reveals The Glitz, The Glam, And The Batsh*t Crazy” for a hilarious, outrageous and totally engaging journey of Vince Spinnato’s life both in and out of the beauty industry!

Audio version

Signed Copy Of The Book

“As a beauty professional and founder of the largest ‘meeting and discussing’ book club in the world, I knew from the first chapter that this was a book from the perspective of creating ‘beauty’ that I had not heard before in a world of reading. Vince Spinnato has a big and real story. I flew through the pages and oftentimes I was literally on the edge of my velvet-covered seat. What a story! It gets Five Diamonds in the Pulpwood Queen Recommended Reading List.”

Kathy L. Murphy

Founder of the Pulpwood Queens and Timber Guys Book Clubs
Author of The Pulpwood Queens’ Tiara Wearing, Book Sharing Guide to Life

About the author

Founder of TurnKey Beauty, Inc., Spinnato specializes in the development of beauty and personal care products for celebrities, retailers, doctors, salons & spas and entrepreneurs. His first celebrity client was Michael Jordan in which Spinnato worked thru the House of Bijan to create Jordan’s famous cologne. Other celebrities quickly followed contacting Spinnato at TurnKey Beauty – celebrities including Jennifer Lopez, Jessica Simpson, Lindsay Lohan, Gwen Stefani, Damone Roberts, the Housewives of Orange County and scores more.


Spinnato has also created more than 300 products for retail establishments like Banana Republic, Costco, Johnson & Johnson, Sephora, Victoria’s Secret, Body Works and others. He recently launched a luxury skincare line, Caviar & Diamond, under his Vincenzo Skincare brand.