my pursuit of beauty
A Cosmetic Chemist Reveals The Glitz,
The Glam, And The Batsh*t Crazy
Owner and Founder of SeneGence International®
At age 10 Vince Spinnato watched TV soaps with his grandmother and became enamored with the characters who owned a cosmetics firm on The Young and the Restless. Vince vowed he would one day follow in their footsteps. To get from his grandmother’s couch in Vineland, New Jersey, to becoming a serial entrepreneur and an expert in the beauty industry was no small feat for Spinnato. Along the way, he dealt with incessant bullying, body dysmorphia, trichotillomania and multiple betrayals. A devastating breakup was the last straw.
In his memoir, My Pursuit of Beauty: A Cosmetic Chemist Reveals The Glitz, The Glam, And The Batsh*t Crazy, Spinnato shares the inner workings of not only his life, but the multi-billion-dollar beauty industry with entertaining tales about creating beauty products and fine fragrances for megastars as well as private label brands for big retail companies and entrepreneurs.
Founder of TurnKey Beauty, Inc., Spinnato specializes in the development of beauty and personal care products for celebrities, retailers, doctors, salons & spas and entrepreneurs. His first celebrity client was Michael Jordan in which Spinnato worked thru the House of Bijan to create Jordan’s famous cologne. Other celebrities quickly followed contacting Spinnato at TurnKey Beauty – celebrities including Jennifer Lopez, Jessica Simpson, Lindsay Lohan, Gwen Stefani, Damone Roberts, the Housewives of Orange County and scores more.
Spinnato has also created more than 300 products for retail establishments like Banana Republic, Costco, Johnson & Johnson, Sephora, Victoria’s Secret, Body Works and others. He recently launched a luxury skincare line, Caviar & Diamond, under his Vincenzo Skincare brand.